"A purse weapon - totally black - must be reloaded. And with what, if not perfume, the best way to trigger seduction?"
1968: the year Serge Lutens discovers Morocco. A milestone date, and for him, a time of incredible revelation.
During one of his wanderings in the Marrakech souks, caught up in the crowd and the scents of the old city, Serge by chance falls upon a piece of amber wax which he purchases on impulse.
In 1993 the wax is retrieved, having been neglected for many years in a thuja wood box, to have its memory revived. “Ambre sultan" was unveiled to the Western world as a new olfactive style: a restoration of the authenticity of perfume through its raw materials.
Three decades later, "Ambre sultan" has lost none of its elegance, splendour and power and it remains a truly beautiful tribute to Arab history and culture.